Our stereotypical horror fan is a male called Gary Knights
(left). His day job is being an a electrician but once he gets in from a hard
day of fixing plugs and wiring sockets he likes to sit down and immerse himself
in classic horror films like Night of the Living Dead, Psycho and The Shining.
Apart from horror films Gary likes playing video games, either by himself or
online with other people, playing guitar, going bowling or spending time with
his girlfriend Liz Mendoza, pictured centre. He met Liz at a special screening
of Troll 2 and after both disliking the film thought dating each other might be
better. Gary dislikes few things as he is a hardened man from the levels of
horror he’s watched but he most definitely dislikes romantic comedy films and
broccoli along with having an up and down relationship with his clingy younger
brother Keith who sometimes doesn't get the hint he isn't wanted.
Gary’s demographic profile concludes that he is a 28 year
old, white British male at the upper end of the working class living in London.
His psychographic is reformer as he tries to change the mainstream in an
attempt to make the world a more positive place.
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