Name of film- The Conjuring
Genre- Horror
Year released-2013
Your mark after viewing- 8/10
Genre- Horror
Year released-2013
Your mark after viewing- 8/10
What happened in the trailer?
The trailer is a scene trailer and starts by showing the family running into the house. After the studio logos, it cuts to the mother and children playing a game where the mothers blindfolded and searches around the house listening for clapping so she can find them. She stumbles into a bedroom with a wardrobe that opens by itself and a pair of hands emerges and claps. She searches in the wardrobe for a child but when she turns around the child runs into the room. There is an intertitle here. The next cut sees her sort out some laundry when she hears clapping. Upon investigating she hears a loud crash behind her as all the pictures on the wall have fallen down and childish laughter is heard. There is an intertitle here. She goes downstairs and hears clapping, before eventually heading towards to the basement as its door mysteriously opens. She peers in and turns on the light to see an empty room but before she leaves the door slams in her face and the light blows. She strikes a match and over her right shoulder a pair of hands emerges and claps next to her. The trailer end with a music box playing and the name of the film being displayed.
The trailer is a scene trailer and starts by showing the family running into the house. After the studio logos, it cuts to the mother and children playing a game where the mothers blindfolded and searches around the house listening for clapping so she can find them. She stumbles into a bedroom with a wardrobe that opens by itself and a pair of hands emerges and claps. She searches in the wardrobe for a child but when she turns around the child runs into the room. There is an intertitle here. The next cut sees her sort out some laundry when she hears clapping. Upon investigating she hears a loud crash behind her as all the pictures on the wall have fallen down and childish laughter is heard. There is an intertitle here. She goes downstairs and hears clapping, before eventually heading towards to the basement as its door mysteriously opens. She peers in and turns on the light to see an empty room but before she leaves the door slams in her face and the light blows. She strikes a match and over her right shoulder a pair of hands emerges and claps next to her. The trailer end with a music box playing and the name of the film being displayed.
What positive, clever or interesting aspects do you think you could
include in your own trailer? What generic features are well fulfilled?
There were many positive aspects of this trailer that covered a variety of horror genre conventions. For example the trailer was set in a creepy location with moderately low key lighting to give the mise-en-scene creepy, dark, evil and lonely connotations to represent how horrible and haunted the house is. The trailer also features the restricted narration element of mise-en-scene by having a series of picture frames fall off a wall and clatter to the ground off shot. This connotes mystery and suspense, and coupled with the parallel music of mischievous childish laughter, it represents that supernatural forces are at work and haunting the family. The pictures shattering also acts as collision cutting between quiet and loud, ambient and parallel sound effects connoting that the shattering acts as a trigger for the ghost attacks and that the increased volume in music represents that as the trailer goes on the haunting will continue. The trailer also features contrapuntal music at the end with the music box. This music is out of place compared to the quick paced parallel music and has connotations of childhood and innocence. This isn’t the only example of collision cutting in the trailer as it goes from a slow paced montage when the pictures fall of the wall to a quick paced montage when the mother is investigating the house and the basement. When the door slams it returns to a slow paced montage, ready for the final jump scare and catch the audience off guard so they get connotations of fear and surprise. The trailer also features intertitles. The first reads “based on a true story” to connote fear and put audience on edge and represent it’s real. The second intertitle states it’s “from the director of Saw and Insidious” and connotes if you like these films you’ll like this one as it’s from the same auteur, James Wan. The trailer also makes use of the cinematography conventions of the horror genre. Shaky handheld cam is used in the slow paced montage when the mother is blindfolded to connote stumbling and a physical instability whilst it’s used in the quick paced montage of investigating the house to build fear and tension with the shakiness connoting a mental instability from the ghost. This thus represents that handheld shots focus on an unsteadiness of character and try to make the audience feel uneasy.
There were many positive aspects of this trailer that covered a variety of horror genre conventions. For example the trailer was set in a creepy location with moderately low key lighting to give the mise-en-scene creepy, dark, evil and lonely connotations to represent how horrible and haunted the house is. The trailer also features the restricted narration element of mise-en-scene by having a series of picture frames fall off a wall and clatter to the ground off shot. This connotes mystery and suspense, and coupled with the parallel music of mischievous childish laughter, it represents that supernatural forces are at work and haunting the family. The pictures shattering also acts as collision cutting between quiet and loud, ambient and parallel sound effects connoting that the shattering acts as a trigger for the ghost attacks and that the increased volume in music represents that as the trailer goes on the haunting will continue. The trailer also features contrapuntal music at the end with the music box. This music is out of place compared to the quick paced parallel music and has connotations of childhood and innocence. This isn’t the only example of collision cutting in the trailer as it goes from a slow paced montage when the pictures fall of the wall to a quick paced montage when the mother is investigating the house and the basement. When the door slams it returns to a slow paced montage, ready for the final jump scare and catch the audience off guard so they get connotations of fear and surprise. The trailer also features intertitles. The first reads “based on a true story” to connote fear and put audience on edge and represent it’s real. The second intertitle states it’s “from the director of Saw and Insidious” and connotes if you like these films you’ll like this one as it’s from the same auteur, James Wan. The trailer also makes use of the cinematography conventions of the horror genre. Shaky handheld cam is used in the slow paced montage when the mother is blindfolded to connote stumbling and a physical instability whilst it’s used in the quick paced montage of investigating the house to build fear and tension with the shakiness connoting a mental instability from the ghost. This thus represents that handheld shots focus on an unsteadiness of character and try to make the audience feel uneasy.
Which aspects of the trailer did you think were unsuccessful and would
put off its target audience? How is it disappointing?
I thought there wasn’t much that acted as disappointing or off putting for the target audience except the scene trailer only highlights one scene and doesn’t represent the entire film or the rest of the main characters like the Warrens who are key to the films narrative.
I thought there wasn’t much that acted as disappointing or off putting for the target audience except the scene trailer only highlights one scene and doesn’t represent the entire film or the rest of the main characters like the Warrens who are key to the films narrative.
Why did it receive the mark you gave it?
It received the mark I gave it due to the wide use of horror conventions used in the scene trailer, through the use of cinematography, editing, sound and mise-en-scene. The trailer also has haunting connotations and makes the audience fear for the family and be afraid of the ghost we see so little of.
It received the mark I gave it due to the wide use of horror conventions used in the scene trailer, through the use of cinematography, editing, sound and mise-en-scene. The trailer also has haunting connotations and makes the audience fear for the family and be afraid of the ghost we see so little of.
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