The masthead of the magazine is in block red capitals and
has splatters and dribbles running across the cover. These denotations all
connote blood and the gory conventions shown in horror films. This means the
blood red capitals represent horror, and more specifically slashers which can
be linked to the appearance of iconic slasher villain’s, on the front cover.
Blood is used on the cover to help amplify this genre convention making it a
motif of the magazine.
The top of the magazine features a “free gifts” area which
can act as a USP for the target audience to be attracted to, and thus attract
more target audience members. The font is in block and bold capitals so that it
attracts the audience’s attention and is also placed on a red background which
fits into the magazine motif of blood representing horror.
The magazine cover follows a predominately brown, red,
white, yellow and black colour scheme with the brown being used for the main
image of iconic horror characters, and the red, white, black and yellow being
used for coverlines, boxes and text in general.
The brown image has a sepia tone denotation which gives it
connotations of old age, nostalgia and dirt making the iconic horror characters
have representations of timeless iconography; as if they’ve been around since
the beginning of the genre.
The main coverline continues the blood red splatter motif
shown on the masthead as splatters of blood cover the title and help to
reinforce the slasher genre conventions.
The title is in big, white and bold font which draws the eye
of the audience. It also dominates the bottom third of the magazine cover
enabling it to be easily seen by the target audience.
This magazine actually has a BBFC, British Board of Film
Classification, age rating representing the fact that it’s aimed at an older
target audience and is not intended for children.
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