The title of the film is in thick, red text to stand out and
help connote fear along with the name of the film itself. The red gives
connotations of fear, danger and evil, representing Godzilla to be the villain
of the narrative. “Godzilla” can be broken down to “God” and “Zilla” giving it
connotations of power, strength, fear and monstrosity.
Godzilla itself is Japan’s reaction to the nuclear bombs
dropped on Japan at the end of WW2 by the Americans. Godzilla has connotations
of horror, destruction, rage and power which in turn represents the idea of the
bombings being horrible and destructive and keeps the ideology of nuclear
weapons being powerful and bad in the wrong hands.
Using Todorov’s theory of Narrative we can see that with
Godzilla destroying Japan and the people looking up scared, we are in stage 2
of the narrative; Disruption. Shown on all of the posters analysed stage 2,
disruption, or stage 4, fixing the disruption, seem to be shown representing
that the posters advertise the most intense moments of the film to draw in the
target audience members.
If we apply Male Gaze theory we can see that the girl is
fully clothed and takes a position in the arms of the male connoting she’s
looking to him for protection. We can
also apply Final Girl theory to her as she’s the only girl shown on the poster,
and she’s in a position to be defended it connotes that she is quite innocent
and not “bad” by horror movie conventions representing she’s the “final girl”.
The main human actors are shown at the bottom of the poster
looking up to him from a low angle, signifying fear and horror at Godzilla and
giving him powerful connotations that help reinforce the ideology of Godzilla
representing nuclear warfare and it’s horrifying consequences.
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