The genre of the film is established at the top of the
poster in short sentences to connote the blunt, sarcastic comedic value of the
film and also, as the “With Zombies” line is second it could connote they
aren’t as important, representing that the zombies pose as a plot device and
aren’t the main motivation behind the continuation of the narrative, instead of
focusing on the love story narrative.
The denotations of the characters poses are strong, brave
and determined, connoting that they are ready to face the zombie threat which
can also be reinforced by the weapons they hold. Shaun is also holding a bunch
of flowers representing that he’s try to save his relationship along with his
life
If we apply Male Gaze theory, by Laura Mulvey, we can see
that the girl, Liz, is fully clothed and takes a position behind the main
character connoting she’s not there for male purpose. We can also apply Final
Girl theory to her as she’s the only girl shown on the poster, she’s armed and
not in a relationship and doesn't do anything “bad” representing that she’s the
“final girl”.
If we apply Propp's theory of characters, the characters on
the poster are the helper, hero, and princess going from left to right. The
hero seeks to correct the disruption of the narrative, the helper helps the
hero achieve his goal and the princess is awaiting rescue from the villain or
threat. These character types are all shown in Shaun’s master plan to rescue
Liz and go “The Winchester” pub.
The colour design of the poster shows the background of the
main characters to be red, to show the outline of the zombies and connote blood
and danger representing that the zombies are dangerous and a main threat to the
heroes of the narrative.
No comments:
Post a Comment