The denotation of “Alien” connotes strange, mysterious and
frightening representing that the “Alien” will be scary and inhuman, making it
completely different to the humans in the crew. As the name connotes fear and
aliens are stereotypical of the sci-fi genre this makes it belong to the
Sci-fi-Horror sub-genre. Whilst it wasn't the first Sci-fi-Horror it broke the
conventions of the sub-genre by not having many shots of the Alien at all.
The Alien egg is placed in the middle of the poster, so by
dividing it up by the rule of thirds, we can see that it represents that it’s
key to the narrative of the film. It also further reinforces the connotations
from the films’ title as the egg has a green light emerging from it, stereotypically
linked to aliens that also connote mystery. The egg also looks like a planet,
connoting that whatever lives on the planet is alien, and with the green light,
could represent that it’s also evil.
As the poster doesn't show any characters, especially the
female ones, from the film, the “Male Gaze” and “Final Girl” theories can’t be
applied which represents the fact that all the characters might die, including
a strong female protagonist.
In terms of narrative, if we apply Todorov, we can see the
narrative is at stage 2: Disruption. This is down to connotations of the
cracked egg and “In space no-one can hear you scream” strapline suggesting that
the egg results in screaming and a disruption in the equilibrium of the
narrative.
The strapline of the film, “In space no-one can hear you
scream”, connotes that the film is set in space, and can be reinforced by the
black background, and that the film will make you screaming representing that
the horror genre conventions will be significantly shown in the film.
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